Leading Cyrc has been a dynamic and multifaceted experience. I’ve been deeply involved in crafting and executing e-commerce strategies, managing social media, handling PR, and forging strategic collaborations. A significant part of my role includes representing Cyrc at tradeshows and building key relationships within the industry. These connections have been crucial in expanding our network and increasing our impact. My responsibilities also extend to grant writing and overseeing the business’s growth from inception. Working alongside my partner, who focuses on manufacturing and product development, I’ve learned that creating a successful brand requires a balance of innovative design, strategic management, and strong industry relationships.