My desire to be surrounded by and learn from other entrepreneurs lead me to envision, propose, design, build and start-up what is currently the only coworking space in Westmount, making use of vacant office space owned by my business associates which had been severely damaged by fire.

To steepen and speed up the required learning curve for this new venture I did market research and was able to understand what target clients value and what they do not appreciate. It was interesting to see how very cool features were not that interesting for most users. People want a comfortable space to get work done, and that is what I focused on.

After extensive research on spaces where people go to concentrate on their tasks, I designed a space that felt like a comfortable library, with lots of natural light and greenery to give a feeling of freedom, and very fast internet (a must). Another very important detail was to serve members well. Thanks to 8 years in the restaurant industry and some time working as the receptionist of the space, I understood what good service meant for coworking users.