An app to help starting a business at your pace.
As part of Acumen Academy's Human Centred Design certificate, a diverse team designed an app to guide American lower-income entrepreneurs through starting and building a business at a personalized pace, powered by public sources.
2020
experience
Looking through Ideo University programs and Ideo.org tools, I found that they partnered with Acumen Academy. Together, they developed human-centered design courses, to encourage social innovators to bring human-centered design techniques to their project to have a more substantial impact.
After enrolling, I was fortunate to be welcome by a team conformed by three women from different professional backgrounds who also me through the program. We all shared our experiences and learned from each strength.
While working on this project for eight weeks, we interviewed possible users, current and former entrepreneurs, and people working in the public sector. The insights we gather where fascinating, and we were able to learn about the many challenges some of them faced when building a business. It was thrilling to see how many people want to start businesses to support their community first.
inVision
Adobe XD
Illustrator
Excel