Packaging redesign to show products’ benefits
InstaFire’s packaging did not reflect its’ most valuable properties and did not stand out among its competitors as the most sustainable and healthy option. The packaging was redesigned to help it reflect its most valuable selling points and stand out from its competitors.
2018
After creating the first reiteration using paper packaging, for it to burn without leaving any waste, we decided to take the design a step further from the original design and incorporate this new look to Instafire's complete product line up.
experience
Working with a patented product sold in large retail stores across the U.S is very insightful. I had the opportunity to learn about the rules and regulations for consumer packaging across the country.
Working at such high volumes, every detail matters, and the impact that can be achieved is advantageous at many levels.
Photoshop
Illustrator
Markers and paper
Grill