High-Impact Thumbnails for Shopify Plus YouTube Channel
In collaboration with the director of Shopify Plus’ YouTube channel, I worked on creating scroll-stopping thumbnails designed to captivate audiences. Through a series of tests, we identified the most effective styles to shape the visual direction of the channel.
2022
Project being processed
Project being processed
experience
Collaborating with Shopify Plus, a platform I’ve personally used for over a decade, was an incredible experience. It reinforced the idea that no matter how large an organization becomes, there’s always room for innovation and impact. Working with the team allowed me to see firsthand how small design changes can influence the direction of a global brand. The ability to test designs in real time and witness their immediate effects on a global audience was deeply rewarding. It reaffirmed that every detail matters, especially when working with a brand that reaches millions.
Shopify
Illustrator
Photoshop
YouTube
Excel
Data Analysis