Building an apparel brand
CHRLDR, pronounced cheerleader, is a women apparel brand designed in Montreal and sold all across North America. Combining original artworks and elevated fabrics, the brand has reached wardrobes fashionable celebrities.
2012 - 2015
experience
As the only designer in the team, I had the great opportunity to be involved in many parts of the process of starting a clothing brand. A regular day could include graphic designing for the upcoming collection, work on merchandising with the creative director, adjusting the online store, creating email campaigns and sending these to our subscribers.
During two short years I learned about apparel design and production, digital marketing and e-commerce, and lots about customer research. We were 3 guys building a brand for 15-35-year-old women.
Shopify
Illustrator
Photoshop
Indesign
Mailchimp
Excel
Lots of markers and sketchbooks.